Life In Mobile

Mobile consumer engagement specialists

Life In Mobile

Engage. React. Monetize.

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Whether online or offline marketing, the consumer you’re targeting has a mobile device on them and that can be used to increase the effectiveness of your engagement.

  • Intelligent (reactive to consumer behavior)
  • Effective
  • Engaging
  • Sharable
  • Target Specific Demographics
  • NO APP NEEDED

Prize Wheel

Scratch & Win

Slot Machine

Word Search

Tile Match

Race to Retail

Life in Mobile® is a global mobile innovator with vast experience working with brands and agencies across many industry verticals. We focus on deploying our mobile solutions seamlessly with our partner’s workflows.

Our approach

Build the experience for the human behind the device, not the device itself.

Proprietary solutions

Determined to offer our clients nothing but the best, we are constantly expanding our patented product portfolio by bringing new ideas to life.

Mobile is our passion

Our team is comprised of mobile enthusiasts set to monetize and streamline the entire consumer engagement experience.

Path to purchase

The advent of the mobile consumer has changed the consumer path to purchase. We are experts at helping you navigate this new path to purchase.

Mobile Strategy

Working with clients to craft a comprehensive mobile strategy that engages users with the right message at the right time is our specialty. We will work with your team to create and monitor your mobile strategy, lock-in cross-promotion partners, develop cutting-edge technology and most importantly, ensure we monetize your mobile initiatives in the best way possible.

Turn-key Products

The rapidly changing landscape of mobile technology makes it hard for marketers to understand, let alone navigate, the options that best fit their marketing plan. Our turn-key products, consisting of easy-to-use online platforms and “off the shelf” campaigns, simplify the process of implementing mobile capabilities to help you achieve your goals.

Technology

Mobile requires information to be presented in a usable, organized and digestible fashion. With this in mind, our global production team has developed, and continues to develop products and technologies that enhance the consumer engagement experience.

John Lim

CEO

John Packes

CIO / Innovation

Tomasz Pastuszek

CTO

Russell Pander

EVP Client Services

Mike Batiste

Account Director

Michelle
Misite

Project Manager

Dan Foci

Marketing Assistant

Janice Hanges

Office Manager

Robert Ferrara

Sr. Interactive Producer

Tomasz Rolnik

Senior Developer

Piotr Blaszkowski

Software Engineer

Damian Mazur

Web Developer

Objective:
Capitalize on the pre-launch excitement of Universal Studio’s Cowboys and Alien’s movie to drive sales

Specs:

  • Runs for 8 weeks pre movie run
  • National program

Strategy:
Cowboys & Aliens $1M Promotion

  • Entry method: QR code
  • Users scan a QR code to receive 5 codes they can enter in a Facebook game
  • FSI, POS and in-theater counter cards communicated promotion
  • Drive consumers back to retail to claim more codes and receive more chances to win
  • Phone detection for 1 play per 24 hours
  • POS with clear call-to-action
  • Cash giveaways; 25 grand prizes of $40,000

Results:

  • Over 40,000 unique scans and 25 really happy consumers


Nestle/Universal Studios Tie-in Cowboys & Aliens

Objective:
Increase subscriptions by decreasing the barrier to entry

Specs:

  • Runs from February - April

Strategy:
Simple subscription

  • Entry method: QR code
  • Users can scan their mailers unique QR code, which brings them to a mobile website with a Forbes video, as well as a pre-populated subscription form
  • One click subscription signup

Results:

  • Over 70% of users watched Forbes video prior to subscribing
  • Nearly 20% conversion rate
*Forbes has asked us not to reveal size of promotion


Simple Subscription

Objective:
Engage consumers throughout the UEFA Champions League tournament

Specs:

  • Runs from February 14 – May 25
  • National Program

Strategy:
Match Your Half Ticket Mobile Web Experience

  • Entry method: SMS & Foursquare
  • Once users get to mobile web experience, they can play the instant win game to see if their two ticket halves match
  • Following this, users can check-in to earn additional points for the leader board or check out the UCL game schedule
  • Multiple prize giveaways
  • Bi-lingual (English & Spanish)

Results:

  • Over 250,000 sweepstakes entries
  • More than 130,000 instant win plays
  • Nearly 12,000 text-ins
  • More than 90% of users were return users



Heineken UEFA Champions League “Match Your Half Ticket”

Objective:
Increase App downloads

Specs:

  • Runs from December 1 – 31
  • Available in select counties in NY, NJ and CT

Strategy:
Mobile Scratch & Win™

  • Entry method: direct URL
  • Users scratch virtual lottery ticket on their mobile device for chance to be instant winner
  • Once they play, they are encouraged to download the App

Results:

  • Over 194,000 impressions
  • More than 65% of impressions were on mobile
  • Approximately 80% of website visits resulted in an instant win play
  • Nearly 528,000 website pages served
To view a demo of Scratch & Win, text SCRATCH to 88500 or click here: http://lim.bz/scratch

Retail Sector: Food & Beverage


Virtual Scratch & Win Game

Objective:
Drive in-store traffic and increase sales

Specs:

  • Runs from July 1– October 31
  • National program

Strategy:
Race to Retail

  • Entry methods: SMS and QR code
  • Once user visits mobile website, their personal countdown timer begins
  • Users have 48 hours to check-in to the nearest participating location to enter the sweepstakes and receive a mobile coupon on their phone

Results:

  • Over 17,000 sweepstakes entries
  • More than 4% of users checked-in
  • Approximately 15% of users who checked-in clicked to get the mobile coupon

To view a demo of Race to Retail, text RACE to 88500 or click here: http://lim.bz/r2r



Race to Retail Sweepstakes

Objective:
Increase consumer interaction while providing education on the quality of Guinness

Specs:

  • Runs from November 1 – December 31
  • Available in CT, FL, GA, IL, MA, NY & PA

Strategy:
Rate Your Pint SMS Program

  • Entry Method: SMS
  • Once users go through age/state gate via SMS, they can text which bar they are at along with their pint rating
  • POS with clear call-to-action
  • Trip featured as the grand prize giveaway

Results:

  • Over 62,000 entries
  • About 1.22 pints rated per minute
  • More than 62% of users opted in for future alerts



Rate Your Pint

Case Studies

We’ve worked with a variety of brands and agencies to implement the best consumer engagement solution to achieve their set goals.

Garnier

Guinness

Nestle

Forbes

Heineken

Scratch & Win

HOW WE WORK

Consider Life in Mobile® your internal Mobile Division, bringing 50+ years of mobile experience to your conference room. We will analyze all of your programs and campaigns, and present mobile opportunities and solutions to you as we go. We'll work with your internal teams or external vendors seamlessly and ensure that you're leveraging the mobile medium in the most effective way possible.