Life In Mobile

Mobile consumer engagement specialists

Life In Mobile

Engage. React. Monetize.

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In today’s connected world, brands must market to the human behind the device not the device itself, taking into account the real-time environment in which the consumer exists.

linknexus is a platform that allows brands and marketers to humanize the post-click engagement experience.

Without using any programming resources, marketers use linknexus to drag and drop deeper intelligence into their campaigns, such as weather, past brand participation, time of day and where the consumer came from, in order to tailor the user journey on the fly.

The Intelligent Ad Platform is a self-service advertising platform for trafficking ads to Google. As a preferred Advertising Partner of Google, Life in Mobile designed the IAP with a nod toward simplicity and ease of use, while providing enterprise level results for our advertisers. The IAP can also send ads to other major search engines across different display networks.








Whether online or offline marketing, the consumer you’re targeting has a mobile device on them and that can be used to increase the effectiveness of your engagement.

  • Intelligent (reactive to consumer behavior)
  • Effective
  • Engaging
  • Sharable
  • Target Specific Demographics
  • NO APP NEEDED

Prize Wheel

Scratch & Win

Slot Machine

Word Search

Tile Match

Race to Retail



Life in Mobile® is a global mobile innovator with vast experience helping brands and agencies monetize and streamline the entire consumer engagement.

  Our approach

We believe in marketing to the human behind the device, not the device itself.


  Our Technology

linknexus. Mobile Real Estate (MRE). Smart Games. We build solutions from the ground up that are designed to help you engage the consumer in a way they want to be engaged, anywhere they are.




Mobile Strategy

Working with clients to craft a comprehensive mobile strategy that engages users with the right message at the right time is our specialty. We will work with your team to create and monitor your mobile strategy, lock-in cross-promotion partners, develop cutting-edge technology and most importantly, ensure we monetize your mobile initiatives in the best way possible.

Turn-key Products

The rapidly changing landscape of mobile technology makes it hard for marketers to understand, let alone navigate, the options that best fit their marketing plan. Our turn-key products, consisting of easy-to-use online platforms and “off the shelf” campaigns, simplify the process of implementing mobile capabilities to help you achieve your goals.

Technology

Mobile requires information to be presented in a usable, organized and digestible fashion. With this in mind, our global production team has developed, and continues to develop products and technologies that enhance the consumer engagement experience.

Objective:
Capitalize on the pre-launch excitement of Universal Studio’s Cowboys and Alien’s movie to drive sales

Specs:

  • Runs for 8 weeks pre movie run
  • National program

Strategy:
Cowboys & Aliens $1M Promotion

  • Entry method: QR code
  • Users scan a QR code to receive 5 codes they can enter in a Facebook game
  • FSI, POS and in-theater counter cards communicated promotion
  • Drive consumers back to retail to claim more codes and receive more chances to win
  • Phone detection for 1 play per 24 hours
  • POS with clear call-to-action
  • Cash giveaways; 25 grand prizes of $40,000

Results:

  • Over 40,000 unique scans and 25 really happy consumers


Nestle/Universal Studios Tie-in Cowboys & Aliens

Objective:
Increase subscriptions by decreasing the barrier to entry

Specs:

  • Runs from February - April

Strategy:
Simple subscription

  • Entry method: QR code
  • Users can scan their mailers unique QR code, which brings them to a mobile website with a Forbes video, as well as a pre-populated subscription form
  • One click subscription signup

Results:

  • Over 70% of users watched Forbes video prior to subscribing
  • Nearly 20% conversion rate
*Forbes has asked us not to reveal size of promotion


Simple Subscription

Objective:
Engage consumers throughout the UEFA Champions League tournament

Specs:

  • Runs from February 14 – May 25
  • National Program

Strategy:
Match Your Half Ticket Mobile Web Experience

  • Entry method: SMS & Foursquare
  • Once users get to mobile web experience, they can play the instant win game to see if their two ticket halves match
  • Following this, users can check-in to earn additional points for the leader board or check out the UCL game schedule
  • Multiple prize giveaways
  • Bi-lingual (English & Spanish)

Results:

  • Over 250,000 sweepstakes entries
  • More than 130,000 instant win plays
  • Nearly 12,000 text-ins
  • More than 90% of users were return users



Heineken UEFA Champions League “Match Your Half Ticket”

Objective:
Increase App downloads

Specs:

  • Runs from December 1 – 31
  • Available in select counties in NY, NJ and CT

Strategy:
Mobile Scratch & Win™

  • Entry method: direct URL
  • Users scratch virtual lottery ticket on their mobile device for chance to be instant winner
  • Once they play, they are encouraged to download the App

Results:

  • Over 194,000 impressions
  • More than 65% of impressions were on mobile
  • Approximately 80% of website visits resulted in an instant win play
  • Nearly 528,000 website pages served
To view a demo of Scratch & Win, text SCRATCH to 88500 or click here: http://lim.bz/scratch

Retail Sector: Food & Beverage


Virtual Scratch & Win Game

Objective:
Drive in-store traffic and increase sales

Specs:

  • Runs from July 1– October 31
  • National program

Strategy:
Race to Retail

  • Entry methods: SMS and QR code
  • Once user visits mobile website, their personal countdown timer begins
  • Users have 48 hours to check-in to the nearest participating location to enter the sweepstakes and receive a mobile coupon on their phone

Results:

  • Over 17,000 sweepstakes entries
  • More than 4% of users checked-in
  • Approximately 15% of users who checked-in clicked to get the mobile coupon

To view a demo of Race to Retail, text RACE to 88500 or click here: http://lim.bz/r2r



Race to Retail Sweepstakes

Objective:
Increase consumer interaction while providing education on the quality of Guinness

Specs:

  • Runs from November 1 – December 31
  • Available in CT, FL, GA, IL, MA, NY & PA

Strategy:
Rate Your Pint SMS Program

  • Entry Method: SMS
  • Once users go through age/state gate via SMS, they can text which bar they are at along with their pint rating
  • POS with clear call-to-action
  • Trip featured as the grand prize giveaway

Results:

  • Over 62,000 entries
  • About 1.22 pints rated per minute
  • More than 62% of users opted in for future alerts



Rate Your Pint

Case Studies

We’ve worked with a variety of brands and agencies to implement the best consumer engagement solution to achieve their set goals.

Garnier

Guinness

Nestle

Forbes

Heineken

Scratch & Win

HOW WE WORK

Consider Life in Mobile® your internal Mobile Division, bringing 50+ years of mobile experience to your conference room. We will analyze all of your programs and campaigns, and present mobile opportunities and solutions to you as we go. We'll work with your internal teams or external vendors seamlessly and ensure that you're leveraging the mobile medium in the most effective way possible.

Life in Mobile USA

John Lim

CEO

John Packes

CIO / Innovation

Seth Kaplan

SVP

Russell Pander

EVP Client Services

Charles Rattner

CIPO

Igor Plaza

Global General Counsel

Mike Batiste

Account Director

Michelle
Misite

Project Manager

Dan Foci

Account Executive

Brittany Yaeger

Asst. Project Manager

Robert Ferrara

Sr. Interactive Producer

Keith Nitsch

Product Development


Life in Mobile Europe

Tomasz Pastuszek

President

Wojciech Łukasiewicz

CTO

Tomasz Rolnik

Senior Developer

Piotr Blaszkowski

Software Engineer

Wojciech Czyż

Project Manager

Łukasz Krzywonos

Software Engineer

Damian Mazur

Web Developer

Paweł Kozaczenko

Web Developer

Michał Witek

Programmer

Agnieszka Chmiel

Web Designer

Sylwia Wereszka

Office Manager

Analyst / Internal Sales


As Analyst / Inside Sales, you will be responsible for monitoring our digital marketing product linknexus™, conceptualizing enhancements and reviewing client accounts to maximize client ROI. Additionally, the position will interface directly with clients and/or potential clients to integrate them into our digital marketing products. This is a fast-paced position requiring an extremely motivated candidate who is comfortable talking to high profile clients. Candidate will report directly to the SVP of Business Development and CEO.


Duties & Responsibilities

  • Generate reports and projections based on anticipated and actual growth
  • Assess current digital products and assist in growth strategies
  • Analyze operational costs and provide cost-savings plans
  • Work with marketing team on marketing cycles to promote product and client growth
  • Manage and maintain detailed records, and provide reporting to team leaders
  • Interface with clients to provide value-adding upsells
  • Connect with potential clients to provide product offers
  • Independently generate proposals and SOWs to clients
  • Coordinate replies to RFPs
  • Act as a liaison between clients and developers, as well as internal sales and development teams
  • Generate post-program reports and case studies
  • Product testing and quality assurance


Qualifications

  • 3-5 years of relevant experience required
  • Excellent client and people skills
  • Highly organized and motivated
  • Rich knowledge of digital advertising
  • Ability to understand advertising ROI and value proposition
  • Ability to create and close deals independently
  • Knowledge of Power Point and ability to independently create sales presentations
  • Willing to travel
  • Knowledge of Google Adwords, Bing and Yahoo advertising a plus
Full benefits package including flexible medical and dental benefits and 401k included. Salary commensurate with experience.


Assistant PM


As Assistant Project Manager and a member of this team, you’ll be responsible for assisting the Senior Project Manager in maximizing the efficiency of the company’s internal and client facing projects. This will include providing direct support to the Senior Project Manager and other executives, managing multiple project timelines, interfacing directly with clients and developers, generating post-program reports for analysis and assisting with prize fulfillment.


Duties & Responsibilities

  • Work with Senior Project Manager to develop project timelines
  • Manage project timelines and client expectations to ensure successful and timely launch
  • Provide status reports to Senior Project Manager for all current projects
  • Act as a liaison between clients and developers, as well as internal sales and development teams
  • Provide instructions to clients on document submission
  • Manage and maintain detailed records, and provide reporting to team leaders
  • Generate post-program reports and case studies
  • Assist Senior Project Manager with prize and sweepstakes fulfillment including the notification of prize winners, gathering of necessary paperwork and shipment of prizes
  • Thorough product testing and quality assurance
  • Read industry articles to help identify industry trends and events


Qualifications

  • Excellent written and verbal communication skills
  • Highly organized and motivated
  • Ability to solve problems and make executive decisions
  • Minute attention to detail
  • Ability to multi-task and work under pressure to meet deadlines
  • Upbeat, positive and pleasant demeanor
  • Mandatory: Knowledge of Microsoft Word, Power Point and Excel
Full benefits package including flexible medical and dental benefits and 401k included. Salary commensurate with experience.


Front End Developer


As a member of the LiM team, you’ll be responsible for translating the UI/UX design into functional code, as well as providing innovative solutions and ideas. The position is fast paced and requires an extremely motivated candidate who is comfortable with developing new ideas and learning new technologies. The candidate will report to the Sr. Interactive Producer.


Duties & Responsibilities

  • Translate the UI/UX design into functional code
  • Develop new and maintain existing user-facing features
  • Build and maintain reusable code libraries for future use
  • Ensure the technical feasibility of UI/UX designs
  • Optimize UI/UX for speed, scalability and usability
  • Write clean, documented and extensible code
  • Provide new creative solutions and ideas


Qualifications

  • Proficient understanding of HTML, including HTML5 and CSS3
  • Proficient understanding of client side scripting and experience with frameworks, such as JQuery/JQuery Mobile and Angular
  • Proficient experience with cross-browser compatibility issues and ways to work around them
  • Basic knowledge of code versioning tools (git)
  • Good understanding of SEO and Accessibility
  • Passion for implementing industry standards / best practices
  • Desire to develop new ideas and learn new technologies
  • Minute attention to detail
  • Ability to multi-task and work under pressure to meet deadlines
  • Team oriented with a ‘whatever it takes’ attitude
  • Basic knowledge of Photoshop / image authoring tools
Full benefits package including flexible medical and dental benefits and 401k included. Salary commensurate with experience.


Sales / Executive Assistant


As the Sales / Executive Assistant, you’ll be working directly with the CEO of the company. This hybrid role takes various aspects of the sales cycle and combines them with the responsibilities of an EA. The ideal candidate should be a highly motivated person that is able to work in a fast paced environment.


Duties & Responsibilities

  • Assist the CEO with daily tasks including prioritizing daily meetings, clients and events
  • Work closely with the CEO to keep informed about upcoming commitments and responsibilities
  • Act as liaison between the CEO and sales / development teams; ensure project approvals are pushed through in timely manner
  • Conserve executive's time by reading, researching, and routing correspondence; drafting letters and documents; collecting and analyzing information; initiating telecommunications
  • Take meeting notes and turn them into documents and/or verbal briefings
  • Develop a professional level understanding of mobile marketing, as well as the Life in Mobile product offering and business goals
  • Research projects and provide feedback to the CEO
  • Prepare sales presentations, compile data and develop presentation materials
  • Manage the CEOs calendar; prioritize and schedule a wide variety of meetings to optimize CEO downtime; arrange meeting agendas
  • Travel between the Stamford and NYC offices, as well as additional light travel


Qualifications

  • Bachelor's degree in Marketing, Communications, Business or related field is preferred
  • 3-5 years of EA experience required
  • Excellent client and people skills
  • Excellent verbal and written communication skills
  • Highly organized and motivated
  • Exceptional time-management skills
  • Ability to multi-task with strong attention to detail
  • Working knowledge of MS Office skills (Word, Excel, Project, PowerPoint and Outlook)
  • Team player who can take initiative and work within department priorities

Full benefits package including flexible medical and dental benefits and 401k included. Salary commensurate with experience.

Marketing Manager


As Marketing Manager and a member of this team, you’ll be responsible for developing and implementing a comprehensive marketing plan to help achieve companywide goals. This will include creating marketing materials to support your marketing plan, including one sheets and presentations. In addition, you should have experience booking speaking arrangements, as well as researching and planning attendance at industry events. The ideal candidate should be a highly motivated person who is adaptable and works well in fast paced environments.


Duties & Responsibilities

  • Develop and implement a comprehensive marketing plan, as well as supporting marketing materials, while effectively managing the company marketing budget
  • Improve product marketability and profitability by researching, identifying and capitalizing on market opportunities
  • Ensure effective, branded marketing communications including the company website, print communication and advertising
  • Research industry tradeshows and events to determine which should be attended, as well as which to submit for speaking opportunities
  • Handle planning of tradeshows / events, including the creation of presentations, ordering of on-site materials and oversight of pre-event logistics
  • Analyze the effectiveness of all marketing efforts


Qualifications

  • Bachelor's degree in Marketing, Communications or related field is preferred
  • 3-5 years of relevant experience required
  • Strong effective communicator with excellent client and people skills
  • Experience managing external PR and communication consulting firms and contractors
  • Demonstrated ability in developing and executing marketing plans for both existing products, as well as launch campaigns for new products
  • Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research and creative services
  • Expert in Internet and social media strategy with a demonstrated track record
  • Highly organized and motivated with exceptional time management skills
  • Ability to multi-task with strong attention to detail
  • Working knowledge of MS Office skills (Word, Excel, Project, PowerPoint and Outlook)
  • Team player who can take initiative and work within department priorities
Full benefits package including flexible medical and dental benefits and 401k included. Salary commensurate with experience.


Internal Sales / Account Manager


As part of our Internal Sales Team and a member of the company, you’ll be responsible for maintaining existing client relationships, as well as developing new relationships. This position is fast paced, and requires an extremely motivated candidate who is comfortable communicating with clients to provide business proposals, presentations and written reports. The candidate will report directly to the SVP of Business Development, CEO and CIO.


Duties & Responsibilities

  • Maintain strong working relationships with existing clients, while developing relationships with new clients
  • Identify new opportunities to drive client revenue including identifying potential decision makers, identifying cross-selling and contract renewal opportunities, and conducting on-site visits
  • Develop and maintain account management communication and an execution strategy based on client goals and objectives
  • Manage ongoing client communication including support calls, regularly scheduled meetings/calls, and provide exceptional follow up, written reports and presentations
  • Create new business proposals, presentations and case studies


Qualifications

  • Bachelor's degree in Marketing, Business or related field is preferred
  • 3-5 years relevant experience required
  • Excellent client and people skills
  • Excellent verbal and written communication skills
  • Highly organized and motivated
  • Exceptional time-management skills
  • Ability to create and close deals independently
  • Ability to multi-task with strong attention to detail
  • Proven track record in growing client revenue, as well as retaining and renewing accounts
  • Ability to create and cultivate long-term customer relationships and internal relationships across departments and skill levels
  • Superior MS Office skills (Word, Excel, Project, PowerPoint and Outlook)
  • Team player who can take initiative and work within department priorities
Full benefits package including flexible medical and dental benefits and 401k included. Salary commensurate with experience.


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